Madonna’s 12 minutes super bowl apperance are worth $84 million, but not getting paid for it!?

When Madonna performs her Super Bowl XVLI halftime set, she won’t be earning a penny. Why? Same reason the Black Eyed Peas didn’t get paid for theirs last year—halftime show acts perform for free.

Typically, the entertainers for the Super Bowl do not get a cash payment,” explains Marc Ganis, president of the consultancy Sportscorp Ltd. “This is the kind of exposure that entertainers would give their right arm for … they could do 20 Leno and Letterman appearances and still not reach that [kind of] audience.

Super Bowl 30second ad spot costs an average of $3.5 million!!

A 30-second ad spot in this year's Super Bowl costs an average of $3.5 million. That's an 84 percent increase from 10 years ago and the highest amount advertisers have ever had to pay. While that is quite the price hike, it is in line with the growth in TV audience, which has just about doubled over the past decade. But despite spending this much to reach such a massive audience at once, the results are rarely impressive.

The top spenders fall into four major categories: automotive, film, food, including snacks and fast food, and beverages. Four of the top 10 Super Bowl advertisers are auto companies. Another four of the 10 are food and beverage manufacturers. Three movie studios are in the top 25.

 Most of the top 10 spenders are perennial also-rans. Yum! Brands, owner of KFC, Taco Bell and Pizza Hut, spent $67 million over the past 10 years. Meanwhile, McDonald’s, the indisputable market leader, spent less than half that amount and is not a top 10 spender. Similarly, E*Trade, well-known for the talking baby campaign, spent more than any other online brokerage firm, yet remains fourth in the industry.

Worlds First Bamboo Mobile Smartphone!

A high-end smartphone made largely from bamboo is set for launch in the UK later this year.
The unusual mobile has been created by 23-year-old Kieron-Scott Woodhouse, a design student at Middlesex University.

The device, called 'ADzero', has a casing made from hardened bamboo. Woodhouse said he is also looking at using bamboo in other parts of the product.

Woodhouse said: "Bamboo may seem like a strange material to use for a phone, but it's actually extremely strong and very durable, perfect qualities for this kind of application."

Though the final features of the phone have not yet been specified, Woodhouse told MSN Tech & Gadgets the ADzero will run the Android operating system and will "fall at the higher end of the Android market".
"Our current prototypes are running Android 4.0 (Ice Cream Sandwich) and have specs that rival current market leaders," he added.

The phone's camera will also use an innovative feature called 'ring flash'. This uses a circular flash, which surrounds the camera's lens and is designed to ensure more even illumination of subjects.